Marketing Automation Strategist

Who We Are

As a team of driven simplifiers, our purpose is to bring clarity and simplicity to complex issues, freeing our clients to focus on their core business. We are continuous improvement-minded souls; we are passionate about our clients and helping them achieve their goals.  This makes us a dedicated team willing to do what it takes to get the job done while exceeding expectations.  If you are looking for a 9-5 job, this probably is not going to be a good fit for you. Our intimate client approach is centered around our 4 core values.

‍Job Summary

The Marketing Automation Strategist is a key member of our team who can manage our marketing automation platform and fully leverage its capabilities.

This person will be a strategic marketing automation expert who can work closely with cross-functional teams to craft, execute, optimize and analyze campaigns to help achieve ROI and goal — specifically, boosting attendance and engagement with the our client's business.

We’re looking for a pioneer in a rapidly changing marketing environment who can support branding and awareness campaigns, lead generation and nurturing, traffic-driving, and boosting attendance at events.

A successful Marketing Automation Strategist will share ideas about how to strengthen relationships with our audience and customers, create value for sales and marketing teams and drive ROI. We’re looking for someone with a keen attention to detail who can build and juggle multiple campaigns without losing sight of how marketing automation capabilities can drive the business forward. We seek a data-driven person who will use metrics and analytics to evaluate, optimize and evolve tactics in real time. Fully remote position with flexible work hours.

Responsibilities include:

• Create, develop and execute a marketing automation strategy to convert prospects
• Leverage the media properties and other marketing efforts to accelerate growth
• Craft a user journey to increase conversions and retention
• Create a framework to nurture existing customers with meaningful content to maximize revenue potential and boost engagement
• Develop and flight a funnel strategy for prospects and move them closer to sale
• Establish a framework for monetizing marketing automation capabilities on behalf of our clients
• Work cross-functionally with our team to quarterback journey planning
• Act as a key stakeholder for evolving the internal data warehouse and portal to best serve a data-driven model to digital marketing
• Share data reports to show how we can iterate and evolve marketing automation strategies for best results

Job Requirements include:

• 5-7 years’ experience in account management and fulfilling campaigns to success
• Demonstrated experience using a robust content strategy to support campaign marketing and ROI
• Ability to understand and translate technical work into content that resonates with a non-technical audience
• Innovative, outside-of-the-box thinker who can help drive innovation and change
• Outstanding project-management, collaboration and communications skills working with both internal teams and external stakeholders
• Bachelor’s degree in communications, business, marketing or related field

Location

• Remote