Digital Marketing Specialist

The Digital Marketing Specialist will compare company’s advertising techniques and offerings with those of competing businesses.

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If you are looking for a position that allows you to help lay the digital strategy of a business and work with clients in the B2B and B2C manufacturing space, you’re in the right place.  The Next Step Inc. serves a host of manufacturers and their channel partners globally.  You would be a good fit for the role if you align with our core values, enjoy technical products, and like a wide variety of types of content creation.  

Who We Are

Quite simply, we are built to bring clarity and make the lives of our clients easier. Many of them are C-Suite executives who have enough problems on their plate. They just need us to remove as many of them as possible and get things done. We are very dedicated to this mission. If you are looking for a 9-5 job, this probably is not going to be a good fit for you. With that said, we are an international team with international clients. If you are looking to work across cultures, in international business, and gain organizational best practice knowledge very quickly, then I would strongly suggest applying.

Our intimate client approach is centered around our 4 core values.

Build Trust - We display character and competence, building long-term relationships through transparency, mutual respect, and our consistent ability to deliver results.

Be Selfless - We exhibit adaptability, flexibility, and a willingness to take on the challenges of others and guide them to positive outcomes. To always do the right thing even if we suffer in the process. To put others first.

Always Improve - We exude a bias for “Yes” with a desire to make things better. It is the courage and bravery to forge new paths and try new things, knowing failure is only a bump on the path to growth.

Fight for Others - We lead the charge and are dauntless in our approach to accomplishing our clients’ goals. Tirelessly elevating our own skills to support our team members and clients. Always prepared to answer the call.

Job Summary

The Digital Marketing Specialist will compare company’s advertising techniques and offerings with those of competing businesses. They will help maintain a profitable message for the company and help with research to ensure your offerings come close to ideal price points to offer value to potential clients but still allow for a thriving business. They will keep an eye on data that shows changing trends in advertising consumption and ensure that potential clients and consumers view the company’s ad projects and buy products or services.  

Responsibilities include:

  • Design data-driven digital marketing strategies 
  • Elaborate Media Plan for advertising (Display, Programmatic, Paid Social, Paid Search)
  • Provide briefs and guidelines to the content manager and media buyer based on the marketing strategy.
  • Actively research advertising trends.
  • Conduct research on competitors marketing strategies.
  • Transform insights and feedback from social media communities into tactics.
  • Wireframing for websites and emails.
  • Manage email marketing campaigns.
  • Work with the team on designing marketing automation strategies.
  • Collaborate with team to ensure deadlines are met, and goals are achieved efficiently
  • Create marketing automation strategy and integration across digital platforms.
  • Alpha Data testing for digital marketing deliverables
  • Other duties as assigned

Job Requirements include:  

  • Bachelor's degree in marketing or business  
  • Excellent writing, editing, research, and critical thinking skills
  • Strong attention to detail
  • Business Savvy
  • Research Ability
  • Digital Literacy
  • Organized Work Habits
  • Composition of Sales Products
  • Ability to effectively present concepts and ideas in a clear and concise manner
  • Ability to maintain a professional demeanor
  • Strong verbal, written and visual communications skills
  • Ability to work independently as well as collaboratively with colleagues
  • Be comfortable learning new technology or platforms for content creation

Digital Tool Experience

  • Microsoft Office Suite (required)
  • Power BI (preferred)
  • Media Valet (preferred)
  • SharpSpring (preferred)
  • Wrike (preferred)
  • Adobe Sign (preferred)
  • ZeroBounce (preferred)
  • LeadFeeder (preferred)
  • Zapier (preferred)
  • Adobe Suite – Acrobat Reader (preferred)


  • Remote  

Apply Today!